Skip Navigation Links
     
 
 
     
 
  Opportunities
   
 
 
     
 
CATEGORY MANAGEMENT AND KEY ACCOUNT MANAGEMENT FOR WINNING MARKET PERFORMANCE
 

New and proven approaches for optimal sales outcomes

17 & 18 July 2017, Singapore

Why you should attend?

• Sophisticate, streamline and adopt latest strategic marketing thought
• Learn the factors and skills that Category Managers NEED to know to stay on top of the game
• Benchmark your company’s methods, approaches, techniques and forms against an international standard
• Identify buyer hot buttons, path to purchasing decision and sales barriers
• Refine, revitalise and invigorate your Category Management, Business Development and Key Account relationship building methods
• Pick up useful negotiation tools and helpful marketing insights
• Identify your strengths and weakness and competitive advantage of disadvantage in your Category and Key Account Management
• Find out the secrets to successful Account Management and Sales Performance
• Find new motivation to work collaboratively internally and with trade partners
• Develop wisdom to better understand and communicate internally and externally
• Pick up some strategic skills that will enhance your productivity for the rest of your career.
• Enjoy some profound insights in marketing and strategic planning
• Share notes, experiences and network with like-minded executives from other industries and learn from sharing success and horror stories.

Who should attend?

From Across Industries

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:
• Marketing
• Channel Management
• Category Management
• Sales
• Account Management
• Marketing Planning
• Branding
• Business Development
• Anyone involved in FMCG marketing

From Across Industries

• Fast Moving Consumer Goods (FMCG)
• Consumer Durables (Whitegoods, Home Entertainment, Household Improvement, etc.)
• Hardware
• Pharmaceutical
• Retail
• Technology
• Telecommunications
• Manufacturing
• Airlines
• Banking and Finance
• Logistics
• Energy / Utilities
• Major advertising agencies, and anyone else interested in the latest industry trends, leverages available, data, and best-in-class technology from the leading practitioners

   
back