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KEY ACCOUNT MANAGEMENT
 

The Management Skills, Practices And Processes That Lead To Better Customer Relationships And Higher Revenues

19 & 20 March 2018 - Shanghai
22 & 23 March 2018 - Singapore

 

Why should you attend?

You communicate at work with all levels and types of relationships, your suppliers, customers, potential customers, distributors, etc. Are you able to build rapport with your potential customers? Are you able to reduce conflict when it arises? Are you able to deal with difficult relationships with ease? Are you able to successfully cooperate with them and achieve a common objective?

Communication is not to pass on messages. It is to build lasting long relationships that benefit both you and your business partners. If you want to build lasting long relationships with all levels and all types of business partners, you can’t miss this workshop.

Enneagram is an in-depth profiling system that offers insights to master individual and group relationships. It helps you understand what drives other’s behaviours so as to appreciate the differences, lessen misunderstandings and build lasting business relationships. In this workshop, you’ll deepen your understanding on the differences and drivers behind each person you encounter at work and enhance your effectiveness in building lasting business relationships.
 

How will you benefit?

1. Establish a standardised Key Account Management Process with tools, metrics and measurements to institutionalise best practices

2. Elevate the skills of your Key Account Managers and Account teams through training on best practices (skills and process)

3. Proactively engage with customers to understand their strategic direction including goals, objectives and business needs

4. Implement and coach to metric-based Key Account Plans with strategies and tactics to help achieve both customer and supplier goals and objectives

5. Identify and deliver on opportunities that create quantifiable mutual value – Return on Investment (ROI) and Return on Effort (ROE)
 

Who should attend?

This course is an essential for business-to-business and Account Management Leaders who are focused on building global business and growing key strategic accounts. This workshop and its’ philosophies are applicable across all industries.

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:

• Strategic Account Management

• Global Account Management

• Key Account Management

• Marketing

• Sales

• Channel Management

• Business Development

   
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