Skip Navigation Links
Demand Sensing, Management Forecast and ES&OP

A structured approach to demand planning and forecasting in consumer centric markets

19 - 20 May 2014 (Singapore) and 22 - 23 May 2014 (Hong Kong)

Why should you attend?

This course has been designed to take the attendees from a review of the most basic forecasting methods, to the most advanced time series methods, and then on to the most innovative techniques in use today, such as the linking of supply and demand to support multi-tiered forecasting and the incorporation of downstream demand signals.

With the rise in consumerism during the past 20 years or so, a business forecaster's job has become much more difficult. The dramatic growth in the entities that need to be forecast by multinational organisations has made demand forecasting methods and systems larger in scale. Business planning has become more complex in terms of having to deal with the large amounts of products being sold - many with short life cycles, and the number of countries into which they are sold and the number of channels they are sold through. Technology has been evolving to keep up with this dramatic growth in scale.

The market-driven supply chain delivers customer value, defines and delivers competitive advantage, and generates free cash flow. All three of these deliverables are not even considered in operations-driven S&OP or demand-driven supply chains.

Key Benefits:

  • Examine the full range of challenges regarding becoming demand driven, including process, statistical methods, performance metrics and enabling technology
  • Understand a complete description of the essential characteristics of demand-driven process
  • Develop the steps needed for the practical application of statistical methods
  • Analyse comprehensive set of statistical forecasting methods and approaches to demand forecasting
  • Provide a practical framework rather than focusing on the unnecessary theoretical details that are not essential to understanding how to apply the methods
  • Evaluate the demand-driven forecasting demand shifting
  • Assess how to change a company's behavior toward the customer by employing different analytical tools, value segmentation, simulation models, and customer-centric behavior
  • Understand key concepts, capabilities and business benefits
  • Overview of Demand Sensing technology considerations and system integration points
  • Typical data requirements and modeling techniques
  • Learn how this next generation technique may be a fit for your organisation
  • Examine the maturity stages of S&OP and the difference between S&OP and IBP.

Who should attend?

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:

  • Forecasting / Planning
  • New Product Forecasting
  • Marketing
  • Supply Chain Management
  • Allocation and Planning
  • Load Forecasting
  • Strategic Planning
  • Demand Management Process
  • Promotions Planning
  • Production Planning
  • Merchandising
  • Product Life-Cycle
  • Trade Promotions
  • Retail Collaboration
  • Sales
  • Market Research
  • Sales Analysis
  • Statistical Modeling