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Clientship: Optimising Your Agency's Performance

Optimising agency performance to gain competitive edge and improve the bottom line

16 & 17 March 2015, Singapore

Why should you attend?

First, in ever-tighter budget times like these, when top management constantly tries to squeeze more out of less resource, deploying the knowledge and skills gained in this program costs literally nothing, yet yields better creative, and by extension, higher awareness, preference and sales in the marketplace.  There is no software program to buy, no equipment to purchase, no materials cost, just being much smarter about how you manage your agency.

Second, these times are marked by much more intense competition. A thorough knowledge of how to generate better creative helps your brand stands out in the marketplace, creating competitive advantage.

Third, as we all know too well, technological innovation has generated a hugely complex media landscape, with overwhelmingly complex media options. All the more important to clearly differentiate your brand via heightened, impactful creativity.

Key Benefits:

  • Even if you’ve been managing agencies for many years, this workshop will bring new methods to light for you and with which you can lead your staff.
  • Agency management is usually learned on-the-fly, trial-and-error, sink-or-swim without any formal guidance or training. This course provides a comprehensive, systematic approach.
  • Come to understand the principles of creativity itself.
  • Arm yourself with principles, models, tools, tips, techniques and tricks of the trade to get the most out of your agency. Learn the fatal assumptions or pitfalls.
  • Learn the simple yet effective guidelines for critiquing creative, including principles such as that the client is the ProblemSmith and the agency is the SolutionSmith.
  • Absorb the crucially important ways how you, the client, do have the power to provide your agencies with strategic and creative direction that result in better creativity—and better sales in the marketplace
  • Learn how to create a creative climate designed to bring out your agency’s best creative.
  • 60 days’ post–workshop support via phone/email on workshop covered materials / topics

Who should attend?

Senior marketing or advertising professionals in either B2C or B2B businesses, in any industry.

Directors, Division Heads, Senior Managers, General Managers, Managers, and senior staff responsible for:

  • Marketing
  • Advertising
  • Promotion
  • Direct Marketing
  • Marketing Communications
  • Product Marketing and Strategy
  • Branding
  • New Product Development
  • Digital Marketing
  • Social Media Marketing
  • Trade Marketing