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Breakthrough Strategies in Pricing

Pricing strategy essentials for survival in a changing high volume consumer packaged goods world.

22 -  23 August 2016, Shanghai


Why should you attend?

This course empowers senior management with the latest realities of pricing strategy, in the context of overall Marketing Management and corporate governance.  It deals with recognising the needs for change, managing PRICE in coordination with the rest of the marketing mix, how to tear down silos and meet corporate aspirations.

Most importantly, it opens the decision-makers mind to the power of pricing to achieve sustainable competitive advantage in its category, through various channels, and in contingency of difficult retail environments.


Key Benefits:

  • FMCG marketers around the world are facing their largest, darkest battle.  Find out why now, more than ever, strategic marketing is their best defence.
  • This course will empower C-suite executives and experienced marketing professionals looking for advanced level & leadership training
  • Develop pricing strategy that will protect FMCG brand equity in difficult market circumstances
  • Prepare for the impending battle with your biggest competitor yet (you may not even recognise)
  • Learn the how and why of pricing strategy and how it controls the destiny of your business and its brands
  • Get “up to speed” all the issues you need to embrace to prosper in the digital world and the changes you need to consider in your marketing mix


Who should attend?

This course is an essential for C-suite executives, marketing professionals and anyone who contributes to pricing decision making in an FMCG or B2C environment.

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:

  • Marketing   
  • Pricing
  • Sales
  • New Product Development
  • Marketing Planning
  • Branding
  • Business Development