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B2B Strategic Pricing Excellence

Taking your pricing strategies from ordinary to outstanding

24 - 25 August 2016, Shanghai

Why should you attend?

In a growing competitive would, with information so readily available to buyers, Pricing can no longer afford to be ad hoc, inflexible of simply inappropriate for market needs.  Companies are certain of market growth, sales, expansion and leaps in profit by applying latest Strategic Pricing ideology… and you can too!

The content in this workshop will equip senior executives with the knowledge and understanding to set their Pricing on fire, and make it perform.

Key Benefits:

  • Learn the key foundations of pricing strategy used by the world’s most successful corporations
  • Discover the tools you can use to make best possible decisions and choices when setting pricing strategies to maximising sales AND profits.
  • Learn how to develop strategies and technique that are tailor-made for your business and your circumstances
  • Discover latest methods of leading consistent price strategy throughout your organisation.

Who should attend?

Any senior executive responsible for Pricing, product development, brand portfolio management, trade marketing, product management, pricing management, marketing planning, or marketing management should attend. Ideal for CMO’s, CEO’ COO’s, Marketing Directors, Brand Managers, Financial controllers, Pricing analysts and Consultants with any B2B pricing responsibility.

CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers, Managers of:

  • Marketing   
  • Pricing
  • Sales
  • New Product Development
  • Marketing Planning
  • Branding
  • Business Development